Consumer trends are changing by the DAY. Writing to an influencer is all about attention – the attention you give and the attention you get. from a wide variety of sectors and market niches. Increase Followers. February 2019 Conversion-based campaigns work best with 100-200 micro-influencers. This is done so that the brand influencers can experience your product first-hand. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). Loads of brands give away free samples of their products to the influencers. Both Influencers & Brands can feel confident about sending and receiving funds once a project has been completed. Don’t be star-struck by an account with lots of followers until you see how active those followers are). Skinny Brew helps you burn fat, increase focus and energy and curb your cravings – all with a great tasting coffee. I would like to do this for the product I am currently working on. Good morning [name], Hope you have enjoyed the Christmas holidays and are full of energy and enthusiasm to start a new year. Working with influencers makes you feel like you will finally get some mind-blowing exposure…and the world is about to be your diamond encrusted oyster! from a wide variety of sectors and market niches. This is done so that the brand influencers can experience your product first-hand. Influencer marketing is a trending topic in content marketing. I just create a custom listing on Etsy. Your minimum follower requirement (twitter, IG, etc) for free products should be at least 10K. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. Figure out what’s clogging up your sales with a FREE Shop Critique, waiting for you on the other side of ⇣ this ⇣ button! It seems like everywhere you look on social media, a new influencer is cropping up and making brand deals. Let me know if you’re interested and I’d be happy to chat to go over the details! Octoly will also take care of any shipping issues that might occur. I’ve had people request freebies that never posted them. Posted by 2 months ago. A best sample is available below for thank you note to influencers after appointment which is shared … Best, [your name] Once they respond to your first email, you can send out a second email with the pitch for an influencer marketing collaboration. You can write simple wordings in the thank you note and don’t indicate your business proposal in the note. This is a particularly good one to use for micro influencers as they are more likely to … Some of these influencers were Nina Urgell,  Marina Romero  or  Jessica Goicoechea. If that's not your cup of tea, you can often hire influencers for their services. There is no standard budget for influencer programs. These categories are likely to boost your shop and create that buzz you deserve! There are more obvious obstacles like fake influencers with purchased followers. Hey Guess What? Hey [name], My name is [your name] from [company]. If your business is working on a shoestring budget (as MVMT Watches had done in their early years), you will most likely be looking to send products or samples to influencers to test. Don’t assume one size fits all, or make guesses about the size preferences of your influencer — it’s far too easy to guess wrong, to send a size that the influencer can’t or won’t use, or to offend people. If this person doesn’t know what you’re talking about or “has no numbers”, run the opposite direction. Do your homework. Many of them have a large following on their social networks. They don’t know how much it costs you to make and ship that item. So sorry we couldn’t get to you this time around! Thank you so much for applying to collaborate with [company name here]! The Free Sample Email Template. Copyright 2021  |  Fuzzy & Birch  |  Grit and Wit. Working with micro-influencers is also more affordable for marketers and advertisers. Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. Then one day she just up and featured it, and I got more organic follows from that single post than any of my previous attempts. They used their notoriety on social media (Instagram, Twitter, etc.) So, go on and send your influencers free merch and let them create awesome content to boost your product sales. If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. Less hassle for you, a smoother experience for your micro-influencers. When you’re in business for yourself, the nicer you are the better you tend to do. If your budget allows, you should try to provide more – upwards of $100 value will result in more appreciative influencers and better content. It can be CRAZY exciting when someone wants to feature one of your products. The first time a blogger asked to feature my Etsy shop I nearly shit myself. Ask them to send you the URLs of features they’ve done before. Create your own unique website with customizable templates. August 2019 No need to be fancy, just an overview. Influencer gifting can also extend to their audience through giveaways. Best Practices for Influencer Messages A good first outreach to an influencer should sell the brand, not the perks. This article was inspired by a request I recently received. Especially considering half the freebies I send out never get posted. Holy shit, It’s raining ⇢ free tutorials ⇠ in here. This sports brand collaborated with several Spanish influencers to promote its new #IgniteXT line . We love your blog and Instagram feed and can’t wait to see what you come up with next! Event activation through engaging a group of influencers at the same time provides great opportunity for maximising brand exposure. If you really want to protect yourself from moochers, the best way to weed them out is with a freebie deposit system. For lower budget programs, your best bet is to partner with Nano or Micro Influencers. I can tell you as a blogger myself, that you need to be a serious business before I will collaborate with you. Don’t expect that one influencer will change your business overnight. Full disclosure: I use cookies to customize your experience and track what content you prefer to read. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Make a note of the time and date that you contacted each influencer so that you can follow up again in a day or two. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Homegrown stars are regarded by marketing and publicity practitioners as social media influencers, whose media visibility and original content can be leveraged to promote brand messages. The health and beauty industry may have an advantage when it comes to influencer marketing, simply because it’s cost-effective to send sample products to influential people to have them try them. More than 60 influencers participated in this campaign who recommended the shoes to their followers. Micro-influencers tend to be knowledgeable about their niche and their followers are more likely to trust their recommendations. If your blog and Instagram aren’t seriously beating my own, I’m not going to be in any mood to send you freebies. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Free Product Sample Outreach. Click to collect ’em all! How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Some may mention or review products if you just send them free samples. I prefer more like 30k. Hey guess what? I’m Ready to get focused! Generic Collab Email Template. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). And if you really want to add a personalized touch, we can always work … If you're interested, we can set up a phone call this week to discuss starting a collaboration. I’m not going to name names. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … If you really want to protect yourself from moochers, the best way to weed them out is with a freebie deposit system. December 2018 Skip the “amazing”– “ultimate” – “best.” Don’t repeat words, and don’t get too verbose. While it is true that an influencer with a large, engaged following has the power to do so, luck plays a huge part in this.It is better to engage many influencers to work on the campaign together. I used Etsy tags to get my first 500 sales in. Kristen. In addition to the increase in visits you can get, this will increase your reputation in the sector. Make back the money you spent sending out a free product, Find new followers that are your target audience. They might not even tell you you’re being featured (see my experience with Buzzfeed, here). Most Instagram posts get the average 50-100 likes and the world moves on. They may be prompted to reply to your email even just to thank you. I was so freakin’ excited I think I called everyone in my phone. Currently, we are inundated with requests for free products and unfortunately cannot accommodate everyone. Offer influencers free products to run social media giveaways and build your brand visibility even more. Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. Free Product Sample Outreach. Then I danced around my hotel room like a drunken idiot. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Sometimes, if you have a physical product, one of the most important things you can do is to send that product to the influencer. Loads of brands give away free samples of their products to the influencers. I’d love to send across a sample for you along with five others that you can gift your followers as well. My name is [insert name here] and I work for [insert company name]. Are they liking and commenting on posts? Don’t forget: when in doubt, charge a deposit. You are not the only one trying to generate … I’ve noticed a significant increase in raving reviews and engaged customers when I improved my customer service. Close. A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. Many of them have a large following on their social networks. Now there are always exceptions to the rule. 4. July 2019 7. If you’re not willing or capable of filling it out, then we’ll be parting ways. Once you’ve chosen the influencers you want to send the product to, we send it within 24 hours of your approval. 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